This also marks LeBron James’s 1st campaign for PepsiCo after ending his 18-year partnership with Coca-Cola the year before. MTN DEW creates the MTN DEW Rise Energy drink with LeBron James featuring ingredients for energy, mental focus and immune support. To help promote Mountain Dew Rise Energy, PepsiCo has partnered with LeBron James, who recently left rival Coca-Cola after 17 years of pitching Powerade and Sprite. Based on this insight, we imagine how different life would be for our spokesperson, LeBron James, had he decided to snooze in the morning. There are cases of 12 in any of the six flavors at a competitive 22.99, only 1.92 each, or there are variety packs which is what we grabbed with three and six flavor options at 24.99 for either. However, no matter how ambitious we are, we always face the same challenge every morning: to rise or to snooze. We know that every morning is a chance to rise. That’s why morning is a crucial theme for the campaign. With 180mg of caffeine, zinc and citicoline, it’s a new kind of energy drink designed for your morning brain. The narrative behind it is rising above, rising above self-doubt, rising above the occasion, rising above obstacles, rising above people that don’t believe you can do certain things, and that’s what resonated with me more than anything" ( “Closing Bell,” CNBC, 5/13").In 2021, Mtn Dew launches a new energy drink called RISE. Lebron James’s New Commercial For Mountain Dew Rise Is Somehow Worse Than His Verizon Ad The Morning Makes You, a new commercial by TBWAChiatDay N.Y. SWITCHING ALLEGIANCES: CNBC's Sara Eisen noted the energy drink category is “clearly a battleground” for Coke and Pepsi, so getting James on board is "big win for Pepsi as they look to grow energy." Eisen said James is "obviously going to be working very closely" with Pepsi, because it is an "important category for them to try to dominate and take from some of the market leaders." James said, “More than the energy drink, the concept behind the energy drink is what I gravitate towards. But we believe there’s more room.” Golden noted James will be the face of the drink “alongside other influencers who will named over time.” James signed with Coca-Cola when he broke into the NBA at 18, but he “mutually agreed to part ways” with the company as it was “reevaluating its finances in response to the pandemic.” Pepsi indicated that James is the “first athlete to launch an entirely new brand, and the partnership uses a new model to support James beyond being just an athlete.” Golden noted Pepsi and James will work together “on issues related to education, social justice and initiatives in underserved communities” (, 5/13). One of James’ first commercials with the beverage company was a minute-long clip promoting Pepsi. titled The Morning Makes You, scheduled to air on broadcast and digital channels, James imagines what might become of his life if he snoozed. The ad for new energy drink Mtn Dew Rise was shot earlier this year and “features James imagining what his life would be like if he coasted instead of ‘rising above’ each and every day.” James said, “We know it’s a crowded category. Lebron James Mountain Dew Rise 2021 James wasted no time making his presence felt with Pepsi. In a 60-second commercial from TBWAChiatDay N.Y. Pepsi on Thursday unveiled its first ad campaign featuring LeBron James, which will “include a commercial that will air throughout the NBA playoffs,” according to Jessica Golden of.
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